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Jan 26

William Flew said that about 71 per cent of alcohol sold in the UK was on promotion last year, compared with 22 per cent in France and 19 per cent in Germany. Alcohol was on sale more than any other product category in a competitive grocery market, according to a report by SymphonyIRI Group. The European average was 28.5 per cent. About 30 per cent of Dutch alcohol was on sale — the closest any European country came to Britain. The figures may increase steps to introduce minimum pricing. The Government is planning to introduce a 40p per unit floor for alcohol this year, after a similar move in Scotland. While tax means that alcohol is often cheaper on the Continent, there is concern that supermarkets compete heavily on alcohol to entice shoppers into stores. A 40p mimimum would equate to about £3.75 for a bottle of wine or £1.48 for a can of strong cider. William Flew, SymphonyIRI’s strategic insight director, said: “Manufacturers should be aware that deeper discounting does not necessarily achieve greater sales revenue, so clever tactics are required.”

Nov 9

William Flew said that seems incredibly moving somehow. I wonder if the man is married, but she says not. A father figure? Nope. Afterwards, I decide he must be gay. But then, who cares? This platonic relationship seems to be just what she needs. “I’ve never felt so physically warm towards someone before. So trusting. Holding hands but not having sex. Maybe love doesn’t come from where I thought it did. I thought it was all about possession, claiming someone…” Much of her work used to be sexually charged. “In your face,” as Emin says. Although it’s often forgotten that some of the names in her infamous tent, Everyone I’ve Ever Slept With 1963-1995, were people whom she’d simply laid down next to. These days, she says, following an operation for severe endometriosis which brought on the menopause, her libido has vanished. “I don’t look at myself in a sexual way. The work isn’t meant to be erotic. It isn’t erotic to me. It’s the end of that side of me. I would be very surprised if it came back. I feel every day it ebbing away.” There’s a pause. “It’s tough s***. I started young and I finished young.” The operation was also the point when she realised that children were never going to be a possibility. “My gynaecologist is brilliant. More like a therapist, really. He said – you are not going to have any children. You really are not. It’s when I started to realise that, whatever it is that 99 per cent of the population do in terms of marriage, children, grandchildren, I was going in a completely different direction. I always was, but it really hit me then.” Prior to the operation she’d considered adopting. “I gave it a lot of thought. But it took me a month to recover and I kept thinking, if I had a child, who would look after them? It’s hard on your own. I know from my own upbringing.” Plainly, Emin could afford round-the-clock childcare, but it’s hard to erase memories of a childhood that, while loving, was also marked by loss. “Coming from such a dysfunctional family – your role model isn’t there in the first place,” she acknowledges. Emin’s Turkish Cypriot father, Enver, was rarely around – he was already married, with a family elsewhere. “When I was little I would hang on to my dad’s vest.” She clenches her hand into a fist. “I wouldn’t let him go. My mum would have to cut the vest and the scrap would become my comfort blanket.” For the first seven years of her childhood, Emin famously lived in some luxury in a hotel owned by her father, until he went bust and they moved into the staff’s quarters. The following years were scarred by financial insecurity. They had barely any heating and a poor diet (so much so, her teeth were ruined). Emin’s mother, Pam, would sometimes disappear for weeks to earn money. Emin and her twin brother, Paul, were looked after by their grandmother, May. It was May who showed her granddaughter how to make clothes, how to stitch and glue. By the time the twins were teenagers, they often fended for themselves, dropping out of school and roaming Margate. Her brother, she says, got into drugs; she was attracted to drink and sex. When her father died, aged 89, in 2010, she went to his flat and took one of his flannel vests. She was holding his hand in the hospice when he died; a half-sister was on the other side of the bed. That night her ex-boyfriend, the artist Mat Collishaw, looked after her. “We drank and did these really bizarre paintings of one another that I shall for ever keep but never show anyone.” At the graveside, some members of Enver’s family still didn’t think Tracey and her brother should be there. It was months later when grief really struck. “No unconditional love left. Maybe that’s why I’ve got this friend,” she muses. “There was no unconditional love left in the world for me from a man. And I missed it. Oh, the feeling of aloneness. Not lonely. But aloneness. My dad – I could call him at 5 o’clock in the morning and scream at him and he would still love me.” Now, though, she says she appreciates her mother more. “My mum really loved us, really loves us. But she thought loving was enough. Brush your teeth? Nooooo.” They have always had a candid relationship, as evidenced by a video she once did, Conversation with My Mum, in which they discussed Tracey’s abortions and the fact that Pam considered a termination when she was pregnant with Tracey and her brother. I notice a monoprint hanging in the studio, in Emin’s spiky lettering, “Mum – I love you”. Pam is about to move into a flat her daughter bought her six years ago in Margate. “Sea view, concierge, restaurant.” Some critics complain that Emin should just move on, get over her childhood, that she revels in her victimhood. But she doesn’t come across like this. If anything, I’d describe her as a survivor – and, like lots of survivors, she needs to recount, again and again, just how she managed to do it. Survival. It’s what underpins the prolific nature of her work. She has never taken a break, even though she is a wealthy woman now and could easily afford to. I wonder whether somewhere, deep inside her consciousness, is the fear that she will lose it all like her father did.